The Bless

THE BLESS

THE BEGINNING OF A BRAND-NEW DECADE; 2020 WAS A YEAR OF DARKNESS FOR THE GLOBE, MILLIONS OF PEOPLE
LOST THEIR JOBS AND THEIR LOVED ONES BECAUSE OF THE MASS DESTRUCTION MADE BY THE BUSH FIRES, COVID-19,
THE LOCUSTS, EARTHQUAKES, AIRPLANE CRASHES, SOCIAL UNREST OVER RACISM, AND OTHER CATASTROPHIC EVENTS.
IT ALL LEAD UP TO A GRAND CONSEQUENCE: THE DISAPPEARANCE OF BLESS IN OUR LIVES. SO WE DECIDED TO BRING
BACK BLESSING TO THE HUMAN RACE AND THE EARTH AS A WHOLE; THIS INSPIRED US TO BRAND OURSELVES “THE
BLESS”. WE ARE COMMITTED TO SERVE OUR SOCIETY IN DEEPER MEANING THAN ANY ORGANIZATION. WE STAND FOR
WHOEVER STANDS FOR LOVE, UNION, HOPE, JUSTICE, PEACE, ANTI-DISCRIMINATION, AND HUMANITY. THIS IN ESSENCE
IS THE HEART OF “THE BLESS”.

FOUNDER
STORY

NUHAD YASER IS A YOUNG PERFUMER FROM THE 5TH GENERATION OF A FAMILY OF PERFUMERS. HE DIDN’T FOLLOW
THIS TRADE AND PROFESSION BECAUSE IT’S A JOB, INSTEAD HE IS PASSIONATE AND CURIOUS ABOUT THE ART OF HIS
PROFESSION. NUHAD AIMS TO BRING EVERY COLLECTION ALONG WITH A MESSAGE FOR THE PEOPLE.
HE BELIEVES THAT EVERYONE CAN AFFORD THE WORLD'S TRUE LUXURIES. HE BEGAN HIS JOURNEY IN THE WORLD OF
PERFUMES TO BUILD EACH PIECE OF THE PERFUME OUT OF EXTEAVAGANT, AND UNIQUE MATERIALS THAT MAKES
EVERY CONSUMER; TRULY LIVE A UNIQUE EXPERIENCE OF JOY EVERYTIME THEY USE THE PERFUME.
HE AIMS TO SERVE HUMANITY WITH HIS KNOWLEDGE IN PERFUMERY AND PHILOSOPHY; IN ORDER TO GUIDE MANKIND TO THE
TRUE MEANING OF LUXURY. HE BELIEVED WHEN YOU WEAR PERFUME YOU SHOULD FEEL EMPOWERED AND MOTIVATED.
THAT IS WHY HE DECIDED TO UNVEIL HIS OWN UNIQUE BRAND OF PERFUMERY AT THE EVE OF 2020. BY FOLLOWING HIS
ANCESTOR'S PASSION WITH THE AIM OF “THE BLESS” AND BELIEVES THAT A PERFUME IS THE ULTIMATE LUXURY
FASHION ACCESSORY WHICH ADDS DEPTH OF VALUE TO YOUR PERSONALITY.